7 Digital Marketing Strategy You Should know for 2021

The online world will continue to change, no nothing is permanent. Likewise, your skill sets have to be updated to be with the change. If you fail to capitalize on the opportunity it will kick you out of the industries. If you follow the skills you will definitely be at the top of the competition

Media buying.

Media buying simply does not mean managing Google ads and Facebook ads campaigns in the digital landscape.  The Internet is packed with plenty of advertising platforms and they deliver a huge slice of ROI. Teach yourself and utilize them on your media buying techniques. In recent times, media buying has changed its context. It is not like you just launch a paid ad campaign on Google or Facebook to pull in traffic to your digital store and convert them in an instant. First of all, you have to read the audience's mind, what is they are thinking about products and services. Once you have enough ideas on the table, create compelling copy that educates your audience and using this technique you convert them into purchasing your product and services. 

SEO Traffic Generation. 

Paid ads are getting cheap any more. Over the time all the major ad networks have raised their cost. During the last recession, Google’s gross profit did not creep down whereas the internet giant was still making revenue. You must be wondering! Now if you spend a dollar, you always expect to earn more than you have already spent. Well, imagine a situation, the whole economy is going through a recession, do you think you can offset the difference. The long answer is no.

You can make a good return on your spend if you use traditional media like TV commercials. Now SEO is a great tactic to bring organic traffic to your digital storefront. Well, they might not always be converting what paid advertainment does. No worries, it costs you nothing but once they convert it gives you more revenue. 

COPYWRITING AND PERSUASION.

As David Ogilvy said, when it comes to copywriting, 80 cents on the dollar is spent on the headline. And he's right, it's all about the headline. There's an interesting fact, eight out of 10 people will read your headline, but only two out of 10 will click through and read the rest of your content (source: copyblogger). Now if your headline is not enough Intriguing you will eventually end up failing to read your content tuning your user into a paid customer. 

Especially when it comes to copywriting, you have to be very creative so that you can save valuable ad spent. Try making your copywriting irritable so that people start to feel that there is something for them. Through this tactic, you can scale up your revenue rather than relying on advertising cost. 

Channel Partnerships or Influencer Marketing.

Influencer marketing is dominating. This is all about in the form of celebrity endorsements to promote products, services, and promotional campaigns. A recent study by mediakix shows, influencer marketing was massive in 2019.

So, the opportunity is huge. Now if you can partner with a micro-influencer who has a similar customer base, you will be doing fantastic.

Google Analytics.

In digital marketing acquisition, behavior, and conversion are categorized in different funnels. So, Google Analytics gives you the opportunity to visualize the user flow, their actions, behavior, where they are coming from. You can also see which page is getting more views and what is not working at all. Now take a look at those reports and try to close the gap of your marketing plan based on the data available.

Social Media Marketing

Social media marketing is an integral part of your marketing effort. You will find the world’s highest captive audiences. Try to understand what they are looking, what are their pain points. And then make a plan based on the user behavior and promote your social media effort 

Research

And lastly, do a lot of resources; look at what other industries doing on digital promotion. Try to implement those tactics to your on-marketing channel.